Privacy policy

This Privacy Policy explains how Oodell collects, uses and protects your personal information when you visit oodell.com, place an order or contact us.

1. Who we are

Oodell is an online clothing store operated by Vereniva LLC, 4008 Laramie Street, Cheyenne, WY 82001-2064, United States. Vereniva LLC is the data controller for the personal information described in this policy.

You can contact us about anything in this policy at info@oodell.com or +44 7732 725869.

2. Information we collect

Information you give us:

• Contact and delivery details: your name, email address, phone number, and billing and delivery addresses
• Order details: the items you buy, return or exchange, and your order history
• Account details: your login and preferences, if you create an account
• Messages: anything you include when you email, call or message us

Information collected automatically when you use our website:

• Device information: your IP address, browser type, device type and general location (such as city or country)
• Browsing information: the pages you visit, products you view, items added to your basket, and how you arrived at our site
• This is collected using cookies and similar technologies (see Section 5)

Payment information: Payments are processed securely by our payment providers, including Shopify Payments and PayPal. We do not see or store your full card number.

3. How we use your information, and our legal basis

Under UK data protection law (UK GDPR), we must have a legal reason to use your information:

4. Who we share your information with

We only share your information when it's needed to run our store:

• Shopify, which hosts our website and processes orders
• Payment providers, to take payment securely
• Delivery partners, so they can deliver your parcel (name, address, phone number)
• Email and customer service tools, to send order updates and reply to you
• Advertising and analytics partners, such as Google and Meta, only if you accept advertising or analytics cookies
• Authorities or legal advisers, if required by law or to protect our rights

We never sell your personal information.

Shopify also processes some information for its own purposes. You can read how in the Shopify Consumer Privacy Policy.

5. Cookies, analytics and advertising

Cookies are small files stored on your device. We use:

• Essential cookies, which keep your basket and checkout working. These are always on.
• Analytics cookies, which show us how visitors use our website.
• Advertising cookies, which help us show relevant ads.

When you first visit, our cookie banner asks for your consent before any analytics or advertising cookies are used. You can change your choice at any time using the cookie settings link at the bottom of our website.

Google Ads and remarketing: With your consent, we use Google Ads, including remarketing. This means third-party vendors, including Google, use cookies to show our ads on other websites based on your past visits to oodell.com. You can opt out of Google's personalised advertising at any time at adssettings.google.com, and manage ads from many other companies at youronlinechoices.com.

We may also use similar tools from Meta (Facebook and Instagram). You can manage your ad preferences in your Meta account settings.

6. International transfers

We are based in the United States, and our service providers may store information in the US and other countries. Where your information is transferred outside the UK, we rely on approved safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or on UK adequacy regulations where they apply.

7. How long we keep your information

• Order and payment records: up to 6 years, to meet tax and accounting requirements
• Customer account: until you ask us to delete it, or after 3 years of inactivity
• Customer service messages: up to 2 years
• Marketing preferences: until you unsubscribe

After this, we delete or anonymise your information.

8. Keeping your information safe

Our website uses HTTPS encryption, and payments are handled by secure, PCI-compliant providers. No system is completely secure, but we take reasonable steps to protect your information from loss, misuse or unauthorised access.

9. Your rights

Under UK data protection law, you have the right to:

• Access the personal information we hold about you
• Correct information that is wrong or incomplete
• Delete your information, in certain circumstances
• Restrict or object to how we use your information
• Data portability, to receive your information in a usable format
• Withdraw consent at any time, for example to marketing or cookies

To use any of these rights, email info@oodell.com. We'll reply within one month. We may need to confirm your identity first. Using your rights is free.

10. Children

Our website is not intended for children under 16, and we do not knowingly collect their information. If you believe a child has given us their information, please contact us and we'll delete it.

11. Complaints

If you're unhappy with how we've handled your information, please contact us first so we can try to put it right.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk or by calling 0303 123 1113.

12. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top shows when it was last changed. Significant changes will be highlighted on our website.

Contact Information